19.10.2011- Frida does the 40s

The 1940s have to be my favourite style era- I love the 'make do and mend' attitude, the effortless elegance of the design and, of course, the beautiful printed tea dresses which proved so popular during the period. When this blog was in its infancy, I put together a post about changing fashions through the last seventy years or so, and it was no surprise that the 40s came out on top. It seems I'm not the only one who loves the style of the era either- as this beautiful editorial from the November issue of ELLE Sweden featuring Frida Gustavsson proves:

Frida Gustavsson by Andreas Öhlund, styled by Lisa Lindqwister, ELLE Sweden November 2011.

Mixing together some Miu Miu and Marc Jacobs with perfectly set victory rolls and a splash of scarlet lipstick, this editorial offers a perfect take on 40s elegance. If you're searching for the perfect high street interpretation of this style, then look no further than this Swallow Print Dress (pictured centre) from New Look, which looks set to cause a stampede when it lands in stores at the end of the month.

What do you think of ELLE Sweden's take on the 1940s? And which era do you find most inspiring?

(Image credit: Andreas Öhlund via fashiongonerogue.)

03.06.2011- Weekend Wishes

With the glorious weather which is gracing the UK at the moment set to continue for at least a little while longer, my wish for this weekend would be to look this glamorous whilst enjoying some sunshine:

Rosie Tupper by Andreas Sjödin, ELLE Sweden, May 2011, styled by Lisa Lindqwister. 

As it goes, I'll probably end up looking more like a menopausal lobster, especially if the air conditioner at work is still on the blink!

Whatever you've got planned for the weekend, have a lovely time and stay safe in the sun!

(Image credit: NOIR FACADE.)