Blue Bell, the premium denim brand from Wrangler, has chosen London as the venue for its first-ever retail store. The pop-up shop, on Lamb’s Conduit Street – one of London’s coolest thoroughfares for independent retailers and eateries– opened today and will run until the 10th of October 2009.
The pop up store carries products from autumn/winter 09, the debut season for Wrangler’s relaunched Blue Bell brand.
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