28.03.2011- H&M Conscious Collection

From next month, H&M stores worldwide will be showcasing the Conscious Collection, a range of clothing created from environmentally sustainable materials such as organic cotton and recycled polyester. The collection, which launches on April 14th, consists of crisp white designs with romantic detailing, and, perhaps most importantly of all, encourages you to wear your eco-friendly and sustainable fashion message on your sleeve. This collection really is the best I've seen from H&M in a long while, and is perfect for spring. Here are my picks from the range:

 

Recycled Polyester Dress, £29.99.

 Recycled Polyester Dress, £19.99.

Organic Cotton Blend Waistcoat, £9.99.

 Organic Cotton Top, £14.99.

Organic Cotton Top, £19.99.

To find out more about the collection, visit www.hmconsciouscollection.com.

What do you think of H&M's Conscious Collection? Will you be buying anything? And have you ever bought any eco-friendly fashion before?

(Image credit: H&M.)