10.09.2010- Fashion's Night Out!

Vogue's second Fashion's Night Out look place here in London on Wednesday 8th September, and the event did not disappoint. Designed as a global celebration of fashion and shopping, the event takes place all over the world and, since the launch last year, has fast become a much-anticipated addition to the fashion calendar. I missed last year's event, but was determined to get involved this year and I was not disappointed.

Along with some friends, I made my way to South Audley Street, home to London's Marc by Marc Jacobs store. Sarah of City Girl's Fashion Box had some inside information that the store would be giving away free t-shirts, emblazoned with the image from the BANG campaign. However, nothing much was happening when we got there, and after we found out that the event wasn't kicking off until 7pm, we popped along to Bond Street to check out what was going on there, stopping, of course, for some photos along the way.

Dress, Gold by Giles Deacon at New Look. 

Blazer, Zara. 

Shoes, Office.

The Lanvin Window.

Burberry.

Alexander McQueen.

Stella McCartney.

Louis Vuitton.

A rainbow!

Bond Street was still pretty quiet at this point, but we popped into DKNY, saw the preparations going on outside Chanel and were greeted in Gucci with free champagne (a lovely waiter offered me a non-alcoholic drink, how sweet!) and the most delicious dark chocolate, complete with the Gucci logo. As we headed back to Marc Jacobs, we saw loads of paparazzi outside Armani, waiting for the likes of Gemma Arterton, Claudia Schiffer and Mr Armani himself. 

Back at Marc Jacobs, it was a mad scramble to buy something in order to get the free-t-shirt, and the event proved extremely popular. More free champagne was on offer, and the shop also played host to a pop up photo shoot, where you could re-create the BANG campaign and take home a souvenir printout of your own custom advert. This was such a fantastic idea on the part of Marc Jacobs and was such fun to take part in. 

Marc by Marc Jacobs

The advert I starred in with my lovely friend Liz. (Hopefully I'll be able to post a better version soon!)

After Marc, we toddled down the road to Christian Louboutin, where a tea party was in full swing. The shop was packed to the rafters, but there was a brilliant atmosphere and live DJ. The shop had been beautifully themed for the evening, with tea cups hanging from the ceiling and the most amazing Louboutin cake on display:

The staff were also handing out free goodies bags (more on that later!) 

After this, we walked back to Bond Street via Bruton Street, where more paparazzi were waiting. We popped into Matthew Williamson, which had been beautifully themed as a Moroccan Souk by the man himself, who was hosting the event, along with special guest Jameela Jamil from T4. 

Matthew Williamson display.

Live Moroccan band.

Sarah with Matthew.

Myself and Liz.

Back on Bruton Street, the paparazzi were gathered outside Juicy Couture, where Pixie Lott was appearing:

Then word then spread that Gwyneth Paltrow would soon be arriving at Stella McCartney, where she was the star guest for the evening. The photographers went mad as soon as she got out of the car, by Gwyneth took it all in her stride and calmly made her way into the store.

Gwyneth!

After escaping the mania and meeting up with our lovely friend Eddie, we were back on Bond Street. A trip into Burberry where we saw Jo Wood and some of the stars from the advertising campaigns was followed by a jaunt into Prada, where we were served mini-portions of fish and chips in custom made Prada newspaper cones.

Myself and Eddie, in front of a video installation of the A/W 2010 ad campaign.

Shoes in Prada.

Walking back along Bond Street, we popped into Mulberry and Miu Miu, where I picked up my Fashion's Night Out t-shirt. Outside Louis Vuitton, we saw Alice Dellal having a cigarette before DJing at the in-store party, and I managed to sneak a crafty picture:

After a quick pit-stop in Topshop, we headed home as most of the shops were closing after a really great evening. So, without further ado, here's my haul from Fashion's Night Out:

Souvenir goodies from Prada.

Alexander McQueen 10% off voucher.

Marc Jacobs 'Sweet Dreams' Necklace.

Free Marc Jacobs BANG t-shirt.

Christian Louboutin goodies!

Cowshed Bath and Shower Gel.

Agua at Sanderson Aromatherapy Bath and Shower Oil.

Complimentary treatment at Agua at Sanderson.

TIGI Blow Out Balm.

Nars Nail Polish in Dovima.

Fashion's Night Out t-shirt.

All in all it was a really fantastic night, and I'm already counting down the days until next year!

Did you go to Fashion's Night Out? Share your stories if so!

(Image credit: Sarah Farrell and City Girl's Fashion Box, please do not reproduce without permission.)