25.09.2011- Sunday Style Spotlight #5: Alexa Chung

Alexa Chung's style is quintessentially English. Part school girl, part granny (her words, not mine!), Alexa's look has become extremely sought after and much replicated since she made her breakthrough hosting Popworld back in 2006. I remember tuning in to an episode and being amazed to see her wearing a smock from Primark identical to one I had hanging in my wardrobe (needless to say I was a very cool sixteen year old!) Alas said smock has now bitten the dust, but Alexa's appeal has not abated and she's now one of the most sought after faces in fashion, regularly appearing in Vogue, ELLE and Harper's Bazaar to name but a few. It's thanks to Miss Chung that Mulberry gave us the Alexa, and this week her second collaboration with Madewell proved so popular that it crashed their website. In fact, Alexa's come a long way since that bargain Primark smock:

Alexa's signature style has spawned a myriad of copy-cats (how else do you explain the sudden popularity of loafers?), but the thing I love about her look is its simplicity. She knows what suits her and she sticks to it, which is why she's regularly seen in mini-dresses, chunky knits and 60s inspired shapes. The 'school girl meets granny' vibe is the perfect thing to keep in mind whilst trying to emulate a slice of Chung style, so be sure to incorporate opaque tights, school uniform shades (charcoal greys, plum reds and navy blues) and of course the now globally famous satchel. Even if you can't stretch to the eye watering expense of a Mulberry original, there are plenty of cheaper alternatives about. My standout item from this 'Style Steal' is this gorgeous navy military coat from New Look- it looks so much more expensive than the £49.99 price tag, and the swing shape, cute collar and bright gold buttons all scream Alexa. Happy shopping!

Are you a fan of Alexa Chung's style?

(Image credit: Look, style.com, Google Images, New Look, Jane Shilton, Topshop, River Island, Mulberry and ASOS.)